Green innovation is an introduction to promoting sustainable Manufacturing : an analytical study of the opinions of a sample of workers in Al Karwanji Group in Kirkuk.

Abstract

Currently, urgent challenges such as the acceleration of technological progress, resource

scarcity, globalization, and sustainability are forcing companies to redefine their

manufacturing processes and create products that reduce waste, preserve resources, and

reduce emissions and harmful pollutants through a wide range of strategies and practices.

Therefore, this research aims to use the green innovation approach to promote

sustainable manufacturing, in light of the field problem represented by the weakness of

the manufacturing approach aimed at meeting environmental requirements represented

by sustainable manufacturing as a window that qualifies it to stay and continue in the

competitive market, with the aim of promoting the dimensions of green innovation in the

practices of the researched company, the Krongi group of companies. The importance of

the research is reflected in the questions raised, one of the most important of which is:

what is the level of the impact of green innovation on sustainable manufacturing in the

researched company? Data was collected through a survey from a random sample of 92

managers and employees of Krongi Company for carbonated beverages, mineral water,

and juices in Kirkuk. The response rate was (96.84%) with 92 survey forms that were

statistically analyzed using SPSS Ver-28. Several conclusions were reached, the most

important of which was the validity of the assumptions included in the research through

verifying the existence of a significant correlation between the research variables and the

presence of a significant positive effect of green innovation and its dimensions on

sustainable manufacturing, which reflects the interest of the researched company in

adopting these dimensions and the compatibility of the nature of the company's work and

research variables. Several proposals were presented, the most important of which are

disseminating the concepts of green innovation and sustainable manufacturing and their

procedures among individuals working in the researched company, paying greater

attention to embracing green innovation through searching for new and innovative

technologies and methods that can help reduce waste, preserve resources, and reduce the

environmental impact of manufacturing processes in the researched company, which

enables companies to improve their competitiveness, reduce operating costs, and benefit

from markets.