The role of strategic flexibility in reducing cognitive rigidity to achieve sustainability: An analytical survey study of the opinions of a sample of employees at the University of Mosul Presidenc.

Abstract

This study aimed to identify the correlation and impact relationships between strategic flexibility (represented by production flexibility, competitive flexibility, human capital flexibility, market flexibility, and information flexibility) and cognitive rigidity reduction. The research problem stemmed from the central question: *Does strategic flexibility contribute to reducing cognitive rigidity in the University of Mosul, located in Nineveh Governorate?* 

The study adopted a hypothetical framework reflecting the nature of its hypotheses, which examined the availability of the two variables and their correlation and impact relationships. Data were collected using a questionnaire distributed to a random sample of 300 employees at the University of Mosul. Statistical analysis tools in SPSS v24 and AMOS v24 were employed to test the hypotheses,The results revealed a statistically significant positive correlation between strategic flexibility and cognitive rigidity reduction, highlighting the critical role of strategic flexibility in mitigating cognitive rigidity. Key recommendations for the university include adopting modern technologies to enhance services and developing programs to foster creativity among teams.