The impact of pricing strategy on achieving sustainable development A survey study of the opinions of a sample of adminis-trative leaders in Al-Hadbaa Food Industries Company Limited in the city of Mosul

Abstract

He seeks Search Current recognition Pricing Strategies And represented With Cost-based pricing strategy ,Market penetration strategy, Price leadership strategy),As an independent variable and a statement of its impact on sustainable development and its dimensions represented by (environmental, economic, social) as a dependent variable And to define it ,Administrative leadership In company Al-Hadbaa Food Industries Limited in Mosul City

The research problem was represented by the following question: Is there a sig-nificant correla-tion between the strategy? Pricing And sustainable development in the company under study?

Is there a moral effect? For pricing strategy In the sustainable development of the company under study? To answer this question, a main hypothesis was adopted, which is :TYou are mine Administrative leadership Researchers in Al-Hadba Food Industries Co. Ltd. Sufficient aw areness, clear vision, and accurate knowledge With search variables...directed to them, and prevalent in their com-pany." To prove the validity of this hypothesis, or not, it was tested statistically, using the appropriate statistical tools, through a questionnaire form that was prepared and distributed for this purpose, as it was distributed (42) A question-naire on a representative intentional sample With administrative leadership, dealing with the company under investigation, and it was recovered .And (39) Valid form, i.e. by (92%), and the respondents’ answers were analyzed, which enabled the researchers to present a set of results.