Achieving Indicators Of Green Quality Function Deployment In Sustainable Marketing have been achieved - A Survey Study At The General Company For Construction Industries In Baghdad

Abstract

The current research deals with demonstrate the extent to which the indicators of green quality function deployment in sustainable marketing. These indicators were achieved in the General Company for Construction Industries in Baghdad, leading to a research problem that (Does the indicators of green quality function deployment contribute to achieving sustainable marketing?) for the purpose of creating a modern industrial environment that has the ability to produce products that meet the needs of  the market in terms of its quality, cost and suitability to the environment according to the constantly changing requirements of customers. The research is conducted in terms of using the descriptive analytical method for the purpose of analyzing the research results. The questionnaire is used as a basic tool for data collection and as an important aspect to complete the practical side in it. which was distributed to a sample in the General Company for Industries. The construction data in Baghdad amounting to (208) is valid for analysis, and the data was then analyzed and research hypotheses tested using ready-made statistical software tools suitable for the study, including (SPSS, Amos 26). The research reached a set of conclusions, including the emergence of survey results that there is a direct and moral effect for the indicators of green quality function deployment in sustainable marketing in terms of the value of the regression coefficient, in addition to developing proposals. The most important are: The Iraqi industrial companies in general, and the company under study in particular, have to face the changing competitive challenges and enhance their competitive position in the market through Indicators Of Green Quality Function Deployment. Therefore, paying attention to the constantly changing opinions of customers and listening to their environmental voices to produce sustainable products can be marketed to current and future generations..