The role of sustainable promotion strategy in determining pricing strategy A survey study of the opinions of a sample of adminis-trative leaders in Al-Hadbaa Food Industries Company Limited in the city of Mosul

Abstract

The current study aims to know (the promotion strategy sustainable And its role in determining the pricing strategy (a survey study of the opinions of a sample of administrative leaders in Al-Hadbaa Food Industries Company Limited in the city of Mosul), and adopting the promotion strategysustainable(as an independent variable), expressed in its dimensions, (payment strategy ysustainable Attraction strategysustainable pressure strategysus tainable Suggestion strategy ysustainable), and pricing strategy (as a dependent variable), represented by the dimensions required to be included (cost-based pricing strategy, market penetration strategy, price leadership strategy), in an attempt to address the research problem of “Do organizations realize the role that the promotion strategy can play?” sustainable In determining the pricing strategy? At the level of the company under study? To achieve this, the study adopted a hypothetical plan that reflects the nature of its hypotheses, which expressed the extent of the availability of the study variables, the correlation relationship, and the impact between them at the overall and partial levels. This study was completed based on the descriptive and analytical approach, and the questionnaire was used as a primary tool to collect the necessary data, in addition to personal interviews. two researcher adopted a deliberate sample of (42) individuals, which included (the chairman, members of the company’s board of directors, department heads, and production line supervisors), and the data collected was analyzed using the statistical program (SPSS Version 27) To obtain the results necessary to achieve the objectives of the study. Among the most notable results, it was found that the company adopts strict control procedures to reduce environmental violations, which ensures compliance with environmental standards and enhances its commitment to preserving the environment. These procedures contribute to  supporting environmental sustainability within the company’s activities