The Impact of Operations Strategies in Sustainable Competitive Advantage For A Sample of Organizations Operating in The Private Sector - Iraq / Basra

Abstract

Objective: The research aims to Knowing the nature of the linkage and influence relationship between operations strategy and sustainable competitive advantage in the fields of water, metal processing, beverages, wood, furniture, and detergents can achieve sustainable competitive advantage by integrating specific resources and capabilities. Design/Research Method: Most of the preparation of this research is based on resource based theory and competitive advantage theory. The research relied on the analytical descriptive research method. The target organizations in the Research were 10 licensed organizations operating in different fields in Basra Governorate. The random sampling method was adopted to avoid bias to represent the community, as 100 questionnaires were distributed and 90 questionnaires were retrieved ready for analysis. Finding: Organizations included in the research, it is necessary for these organizations to achieve compatibility between the strategies of their different operations and strategies of investors. Limitation: The main limitation of the research is that it did not consider how much capital should be allocated to certain business activities, how much shareholder value should be created, and how to attract new groups of investors. Implication: Based on the results of the research, the two researchers recommend that organizations should conduct tests on the environment in which organizations operate in order to come up with operational strategies that cannot be imitated and can contribute to enhancing their sustainable competitive advantage .