Environmentally Friendly Manufacturing and its Role in Achieving Sustainable Competitive Advantage - An Exploratory Study of the Opinions of A Sample of Administrative Leaders at Al Zawraa State Company

Abstract

The research aims to identify the concept of environmentally friendly manufacturing as well as its four dimensions (Environmentally Friendly Design, Sustainable Materials, Green Manufacturing and Green Disposal) shown in Figure (1). Which is one of the most prominent modern administrative approaches in adapting environmental requirements and its role in achieving sustainable competitive advantage represented by the three dimensions (Sustainable Cost, Sustainable Differentiation and Sustainable Focus), which is one of the most important goals of Al Zawraa State Company, which represented the research field and the research sample was (30) managers in it. To reach the answer to the following question "What is the relationship of correlation and effect between environmentally friendly manufacturing and sustainable competitive advantage?" The questionnaire form was used to obtain information in order to determine the relationships between the independent and dependent research variables by applying the program (SPSS V.23). The analytical approach was adopted and the results revealed the existence of a significant effect relationship for each dimension of the independent variable on the dimensions of the dependent variable. One of the most important recommendations is for the top management of the company under study to continue developing its plans, sustaining its operations and optimal use of its resources to be environmentally friendly.