Diagnosing The Dimensions of The Pricing StrategA survey study of the opinions of a sample of administrative leaders in Al-Hadbaa Food Industries Company Limited in Mosul City

Abstract

The aim of the research is to diagnose the pricing strategies represented by (cost-based pricing strategy, market penetration strategy, price leadership strategy), and to define them among the leaders of Al-Hadbaa Food Industries Company Limited in the city of Mosul. Therefore, the researchers sought to include these strategies, in an attempt to define them, and to show their reality in the company under study, and to measure the level of leaders’ awareness of these dimensions.

The research problem was represented by the following question: Do the administrative leaders in Al-Hadbaa Food Industries Company Limited have sufficient and clear awareness of pricing strategies? To answer this question, a main hypothesis was adopted, which is: “The administrative leaders of the respondents in Al-Hadbaa Food Industries Company Limited have sufficient awareness, a clear vision, and accurate knowledge of the pricing strategies directed at them and prevailing in their company.” To prove the validity of this hypothesis, or not, it was tested statistically, using the appropriate statistical tools, through a questionnaire form that was prepared and distributed for this purpose, as (42) forms were distributed to a deliberate sample represented by the administrative leaders, dealing with the company under study, and they were fully recovered, i.e. at a rate of (100%), and the respondents’ answers were analyzed, which enabled the researchers to present a set of results.