The Impact of Organizational Dexterity in Promoting Strategic Supremacy: An Analytical Study of the Opinions of a Sample of Workers in the Karwanchi Group of Companies in Kirkuk Governorate
The Impact of Organizational Dexterity
DOI:
https://doi.org/10.56286/ntujahs.v3i4.763Keywords:
Organizational ambidexterity, Strategic Supremacy, Cronje companiesAbstract
The objective of the current research is to determine the impact of Organizational
ambidexterity in its dimensions (exploration, exploitation) in enhancing Strategic
Supremacy in its dimensions (The Sphere of Influence, Competitor Compression,
Competitive Configuration). As the research field is represented by (Kronje Group of Soft
Drinks, Healthy Water, Natural Juices and Dairy Limited Companies), while the research
community is represented by all the employees of the company, as the size of the
community reached (450) workers, a random sample was selected from the community
with a strength of (183) employees. The research adopted the analytical descriptive
approach, while the research tool was the questionnaire, which was designed and
distributed electronically, and the field side data was analyzed by adopting the ready-made
statistical programming (SPSS.V25) as well as the (AMOS, V25) program. The research
reached a set of conclusions, the most important of which is the impact of Organizational
ambidexterity in its combined dimensions in achieving Strategic Supremacy. The Kronji
group of companies is able to keep pace with the aspirations of customers and gain their
satisfaction by providing distinguished services and renewable production lines. The
research also recommended relying on what is dictated by the aspects of exploration and
exploitation represented by Organizational ambidexterity when determining the
organization's product portfolio and markets by transferring ideas and opportunities and
putting them into practice.