The Reality of Change Management Strategies According to SWOT Analysis: A Case Study of the Central Library at the Northern Technical University

Abstract

The study aimed to explore change management strategies and their impact on employees at the Central Library of the Northern Technical University, as well as to understand employee performance and its relationship with the use of technology in completing tasks. The researcher used personal interviews for data collection and employed the descriptive-analytical method, along with the case study method, To enhance the practical aspect of the study, a SWOT analysis was conducted to identify the strengths and weaknesses within the internal environment of the library, as well as to identify the opportunities and threats it faces. This analysis contributes to understanding the current state of change management and provides insights into the future trends of the Central Library in light of technological and organizational changes The study arrived at a set of findings, the most important of which are as follows.

1. The interview results showed that approximately 82% of the library staff demonstrated a clear willingness to embrace change and implement modern work strategies, reflecting a positive work environment that encourages adaptation to technological and organizational transformations.
2. The findings revealed that 40% of the services provided by the library are still executed using manual methods, underscoring the urgent need to accelerate the digital transformation by developing electronic systems and increasing reliance on the internet in administrative procedures.