Analytical Field Study of Poultry Production and Marketing in Nineveh Governorate 2024: Perspectives of Farmers, Owners, and Consumers

Abstract

Most agricultural activities in Iraq, including the poultry sector, face multiple challenges due to the economic, political, and security circumstances the country has experienced over the past decades. The poultry sector is a vital sector that contributes to achieving food security, providing job opportunities, and reducing reliance on foreign imports, especially in Nineveh Governorate, which has a suitable environment for poultry production, including land, climate, and high local demand. This study stems from the urgent need to analyze the reality of the poultry sector in Nineveh Governorate, highlighting the marketing strategies employed and the efficiency of production, with the aim of diagnosing the problems facing the sector and identifying possible opportunities for its development, contributing to improving economic performance and achieving sustainable agricultural development.