The use of social networks in e-marketing

Abstract

The research aims to provide a theoretical and applied framework to know the relationship and influence between social networks and e-marketing. The research contributes to raising awareness among organizations about the importance of e-marketing in organizations as an important tool in facing challenges and variables and as a lever for development in addition to the importance of social networks in marketing. It enables organizations to reach the stage of excellence in light of the complexity of global data and the intensity of competition among them. A questionnaire was relied on to collect data for a sample of (50) employees in Carrefour Company, Erbil branch, and the research hypotheses were tested using the SPSS statistical program statistics and results indications. There is a correlation and a significant effect between social networks and electronic marketing. The conclusions and proposals of the research were formulated in a way that enables the researched organization to keep pace with the rapid developments.