Using immersive marketing techniques to improve and develop product designs (A field study in a selected group of interior decoration companies in Nineveh). NTU-JAHS [Internet]. 2026 Mar. 11 [cited 2026 Mar. 13];6(1):141-56. Available from: https://journals.ntu.edu.iq/index.php/NTU-JMS/article/view/1856