Using immersive marketing techniques to improve and develop product designs (A field study in a selected group of interior decoration companies in Nineveh). NTU journal for Administrative and Human Sciences (JAHS), [S. l.], v. 6, n. 1, p. 141–156, 2026. DOI: 10.56286/pdave638. Disponível em: https://journals.ntu.edu.iq/index.php/NTU-JMS/article/view/1856.. Acesso em: 13 mar. 2026.