Information technology capabilities and Their Role in Enhancing sustainable Interactive Marketing - An analytical study in Asiacell Company. NTU journal for Administrative and Human Sciences (JAHS), [S. l.], n. Special Issue CONFERENCE PROCEEDING, p. 94–107, 2026. DOI: 10.56286/r4jr5848. Disponível em: https://journals.ntu.edu.iq/index.php/NTU-JMS/article/view/2018.. Acesso em: 4 mar. 2026.