Yaqoob, M.K. and Hamdoon, S.N. 2022. Customer loyalty is an approach to responsive marketing An exploratory study in Vana Furniture Company in Iraq. NTU journal for Administrative and Human Sciences (JAHS). 2, 1 (Apr. 2022), 59–77. DOI:https://doi.org/10.56286/ntujahs.v2i1.197.